I believe that customer service is the key to success. When you make a point of greeting and getting to know everyone in your client's business, you become part of the company, and the employees will do everything they can to help you.
I also believe in the power of public relations. When a client sees third party coverage of your services, it works as an endorsement and your business gains credibility. Our consistent public relations program has also built general awareness of our services and brand, and it supplements other direct marketing and advertising efforts.
I am extremely careful about who I employ. Our culture and values are paramount to our success and we seek out people who are passionate. Mediocrity is not tolerated in our company. Great companies are not built by average people, and good is not good enough in our culture.
No division is more important than another and we all understand how interdependent we have to be to achieve greatness. We have differentiated ourselves by maintaining high self-discipline, being well-prepared, maintaining punctuality, dressing appropriately, and adhering to our rules for client etiquette. In addition, we value each and every one of our clients, from the smallest to the biggest.
I believe that success depends on risks. You need a clear mind and strong analytical power to make a correct decision – and then go for it.
Here are some of my key strategies for success:
- Customer service is king. Always go the extra mile to make sure your customers are satisfied.
- Invest in public relations. Third party coverage of your services will help you build credibility and attract new clients.
- Hire the right people. Surround yourself with talented and passionate individuals who share your vision.
- Create a culture of excellence. Set high standards for yourself and your employees.
- Be willing to take risks. Don't be afraid to try new things.
- If you follow these strategies, you will be well on your way to success.